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Social media manager & content strategist, Calabar

Calm systems for the brand. Honest stories for the people watching.

I plan the content calendar, write the captions and edit the reels, so coaches, healers and personal brands can show up online without the noise. Order on the back end. Warmth on the front end.

9+brands & industries served
5.0average client rating
3social media certifications
Portrait of Ngozi Obi
Open for June bookings
⭐ 5.0 client rating

Tools I build with

Ngozi Obi smiling, seated
"I don't create just to stay busy. I build systems that hold a brand's content together."

About Ngozi

A planner at heart, a storyteller by instinct.

I didn't set out to become a social media manager. I started out as a productivity lover, someone who finds peace in order, clear plans and calm systems. Alongside that, I've always been drawn to stories, the real kind that make people pause, smile and feel something.

Somewhere along the way, those two sides met. I learned I value meaning over noise, so I don't create just to stay busy. I build systems that hold a brand's content together, and I fill them with stories that sound honest, not staged.

Whatever I'm building, whether it's a content calendar or a caption, it comes from the same place: honesty, calm and purpose.

Ngozi Obi

Social Media Certified badge
Social Media CertifiedHubSpot Academy
Social Media Marketing II Certified badge
Social Media Marketing IIHubSpot Academy
Marketing Masterclass certificate
Marketing MasterclassTeam Paragon

What I do

A calm system, built around your brand

Pick one piece or hand me the whole engine room. Either way, it runs on the same honesty.

Social media management

Day-to-day content, scheduling and community replies across Instagram and LinkedIn, so the account stays active without gaps.

Content strategy

Clear pillars, a real content calendar and a plan for what to say, so every post has a reason for being there.

LinkedIn audits

A section-by-section read of your profile, honest feedback on what's working, and a clear roadmap to more visibility.

Carousels & graphic design

On-brand carousels, highlight covers and templates that keep your feed looking like one coherent brand.

Reels & video editing

Short-form video, cut and paced for the platform, edited in CapCut and built to hold attention.

Training & facilitation

Live sessions on lead generation, scouting and objection handling, built and delivered for growing teams.

Not sure which piece you need? Let's talk it through on a call.

Book a free strategy call

Case studies

Brands I've built calm systems for

A few of the industries and accounts I've worked inside of recently.

Nutrition & wellness Hospitality audits Training professionals Real estate App start-ups Trauma coaching Grant start-ups Performance nutrition Artists
Feral Snack Goblin carousel design made for Roxanne Vis

Nutrition coaching

Roxanne Vis

On-brand graphics and video built to sound like Roxie, not a template, plus consistent scheduling and ad support.

  • Ran ads to grow reach and engagement
  • Hashtag research for discoverability
  • Monthly reports on growth and performance
Hotel quote design made for Bespoke Audits

Hospitality audits

Bespoke Audits

Grew and managed the company LinkedIn page from the ground up, built on real hospitality industry research.

  • Thought leadership graphics & video
  • Reliable, consistent posting rhythm
  • Original content matched to brand voice
Emotional load series design made for Amanda Willett

Trauma-responsive HR

Amanda Willett

Turned complex, sensitive concepts into clear, compassionate content for leaders and HR professionals.

  • Branded templates & highlight covers
  • Captions that reduce shame-based language
  • Competitor & industry positioning research

Kind words

What it's like to work together

★★★★★
Working with Ngozi on my LinkedIn audit and content strategy was incredibly valuable. She went through my profile section by section, honest and practical about what was working and what was holding me back. The three-pillar approach gave me a clear roadmap.

Eathan McCay LinkedIn audit & strategy

★★★★★
Ngozi brought great enthusiasm and a positive attitude to the project. She audited our social media presence and developed creative concepts that showed real thoughtfulness. We appreciated her ideas and the energy she brought to the work.

Kelly Atol

★★★★★
Ngozi helped me understand where I stand on LinkedIn and what the next steps are to increase my visibility in a way that's aligned with my goals. I'd recommend her service to anyone looking for targeted insight into their platforms.

Berin Arikan LinkedIn visibility

★★★★★
This is very good. The number of downloads on the app are increasing.

Mehdi Fa App growth client

Investment

Pick the level of support that fits right now

Every plan includes a strategy call, direct access to me and content built around your voice, not a generic template.

Seedling

Keep it simple

For individuals and business owners who want a consistent presence, without the extras.

$350/month

  • 1 platform (Instagram or Facebook)
  • 8 static posts a month
  • Hashtag research
  • Content scheduling
  • Monthly analytics report
  • 1 strategy call a month
Start here

Thrive

Hands-off growth

For brands ready to grow across three platforms with an editor and strategist on the team.

$950/month

  • 3 platforms (Instagram, Facebook, LinkedIn or TikTok)
  • 16 to 20 posts a month
  • 8 story designs, daily engagement
  • 2 reels edited a month
  • Competitor research & strategy upgrades
  • Custom content planner setup
Start here

Let's talk

Tell me about your brand, I'll tell you what I'd build.

Whether you want the full system or a single piece of it, the fastest way in is a short call or a note below.

Send a note

This goes straight to my inbox. I read every one myself.

Prefer your own inbox? Email me directly at ngoziobi17@gmail.com

Book a free strategy call